Stella McCartney, the eponymous label now associated with all things great in Britain. Styled with morals, stitched with ethics and exuding a subtle sexiness admired by all, Stella McCartney has created another career-defining moment by designing the London Olympic 2012 kits.
Thoroughly Stella, the kits are sharply tailored for gold-winning athletes, with modern and simplistic touches. Using her experience from previously collaborating with Adidas in 2004, Stella has focused on the best shapes and fabrics to enhance performance without denying style. Britain’s finest sportsmen and women have never looked so good.
But how has Stella got here? From showing critics that she is not just ‘Paul McCartney’s daughter’, her graduate show at the acclaimed Central St. Martins in 1995 grabbed the attention of many, including Kate Moss and Naomi Campbell, both of whom walked the catwalk for her. After just two collections that saluted feminine sexiness, Stella became the Creative Director of Chloe in 1997. After four years, she launched her eponymous label which boasts class and style in a very organic manner. Taking after her mother, Linda McCartney, Stella is kind to the environment by refusing to use leather or fur in any design, honouring her vegetarianism.
These firm principles have been used as the backbone of a scholarship she has set up at Central St. Martins for talented individuals this year, along with strong academia and financial situation.
Like the Olympians, Stella has arrived at London 2012 prepared after the training of 16 stores, a children’s line, and 2 perfumes. Partnerships with H&M and Adidas have exposed her talent, the latter of which gave her a head-start for creating the blue and white Olympic kits. Recently Stella disassociated herself from the brassy white and gold-trimmed Opening Ceremony outfits through Twitter, showing that high-street store Next’s Elvis-esque tracksuits were no competition for Ms. McCartney. Maybe Stella prefers The Beatles to Elvis?
– Serina Sandhu