As London Fashion Week looms, my anger turns to the world of fashion and the tedious obsession that is centered around size zero models.

The unrealistic, unhealthy representation of how women and girls should look is a dangerous guide for youngsters weakened by the powerful influence of the media. I ask myself, why is this attractive to look at? Why would someone thrive off such a body? What we see the runway today is not what we should be seeing. As eating disorders in the UK has risen rapidly over the last 5 years, it clear to notice the substantial effect that the fashion world has on teenagers feeling as though they should model themselves on this ‘size zero’ figure. It’s the hierarchy of the ruthless ‘designer world’ that enforce the idea, with fashion geniuses such as Tom Ford revealing their urge to “try to make people look as thin as possible”. This particular opinion shocked me, the top designers are all believers of the size zero trend, they portray it on their runways each season, therefore influencing it even further to wider audiences.

This time last year I sat in Somerset House in the heart of London, eagerly awaiting to view the pieces that London Fashion Week 2012 had on offer. Instead, I found myself feeling numb at every model that strutted down the catwalk, they appeared, weak, tired, not to mention the bones sticking out of their tiny frames. I was instantly taken aback, how did the voluptuous role models of the 1950’s and 60’s (think, Marilyn Monroe,Elizabeth Taylor) develop into this? The worst of all, was that the audience at this fashion show was not a crowd of size zero fashion admirers, they were normally sized women, women and girls glaring at these twigs, all of them thinking the exact same thing.

It’s time for something to be done, surely fashion should represent the normal person, not the abnormal person. Aside from this, people are seemingly ignorant to the effect that the wrath of the ‘size zero’ can have on young vunerable girls. They open Vogue, Tatler and Elle, and this is what they see, this is what they admire, and most tragically, this is what they want to be.

I long for the day that I open my favourite glossies, or sit watching fashion week, and see a long line of size 10,12 and 14 models making their way down the runway, sporting the seasons newest Missoni, Christopher Kane and Versace pieces. However, something tells me this is nothing short of a fantasy.