Doing a spot of online shopping recently, I’ve come across the latest Fashion Targets Breast Cancer range and have to say this seasons pieces are very on-trend and there is a much wider variety of styles available rather than the usual logo t-shirts. The charity has seemingly embraced this summer’s ‘IT’ looks; monochrome, tie-dye, digital floral prints and pastel colours. The collection is easy to wear as well as extremely up-to-date. Great fashion and all for a good cause.
For those who are unaware of Fashion Targets Breast Cancer, it is a brand set up by clothing designer Ralph Lauren in 1994 and launched in the UK by Breakthrough Breast Cancer in 1996. The charity aims to help fight arguably the most common type of cancer amongst women- with style. A vast array of items are designed specifically for the charity, such as clothing, jewellery, bags and cosmetics.
The concept is that 30% of the profits taken by the products goes towards the charity and cancer treatments. Some of the world’s biggest, most influential celebrity names have worked with the cause- from Kate Moss to Kylie Minogue. A significant amount of well-known high-street names have endorsed the brand (such as TopShop, River Island, M&S, Debenhams and many more) and clothing or accessories from the range is available in stores or online.
Here are a few items from the Fashion Targets Breast Cancer Summer 2013 Campaign, available now:
For more information about the cause and to view more pieces from the range visit http://www.fashiontargetsbreastcancer.org.uk/