This shoe haunts me. When I was 5, for some unknown reason my mother used to actually buy these for me… her reasons for doing so were either to inflict pain on her only daughter or let me walk around with blocks of fashion crime on my feet. I’m guessing it was the latter, but in her defence it was the 90s and anything went. Memories of wearing these awful, hideous shoes still to this day bring back the agony of blisters caused by days at the beach, where the sand decided to turn itself, not into sand castles, but sharp glass met by the tight straps and impossible buckles of the jelly shoe.
Spring/summer of 2013 has however seen this shoe slightly reinvented. Although at first glimpse, the only thing that seems to have changed is the price tag. ‘JuJu’ is the name of the brand which has taken the horrific shoe and made it a tiny bit more appealing. Although reinvented they are still shockingly ugly, with sparkles and tacky colours throwing themselves at you left right and centre. (Although I have to say the modest black and white versions are quite pretty in their own little way.)
THE HEEL, WHY OH WHY? The original jelly shoe was painful enough, especially in sweltering heat (not that it’s a negative factor in Britain). I can only imagine this clumpy little asset would only add to the torture and it makes it look blindingly horrendous.
It has been difficult over the last few weeks to walk down the high street without seeing these creations splashed everywhere… I’m highly doubt I will be purchasing some anytime soon, (mainly because I’d need to remortgage my house to afford them).
However, learn to embrace those who do find comfort and beauty (God knows how) in these little creations of mingingness. But for those who choose to reopen their past and slide a pair of plastic pain onto their feet, there are some nicer sandal versions sold in Topshop and RiverIsland for a more healthy price.