It will not be wrong to say print is a slowly dying breed in the media world. From books to newspapers, there is a digital alternative for each & everything now. Personally, we love being capable to search ‘by word’ on our e-reader & take notes on articles that are automatically sent to our email. However, pound for pound, the digital realm has still to overtake print when the talk is about the business cards. No doubt, there are lots of benefits of being able to ‘bump’ our phones together to some trade contacts or to send all our relevant & important contact data in an email, but something is lost in the transaction often.
One needs to think back a bit about his or her own experience, like:
Is one guilty of being caught empty-handed when somebody requested him of her a card? Has one recently asked for somebody else’s card, merely to be told they were out?
Although typing in somebody’s phone number & email is so common, the chances of beginning follow-up contact without any printed card reminder are reduced greatly. When one puts somebody’s card into one’s purse, wallet, or pocket, one will at some point have to remove it. That recollection (& the avoidance of having to ask one own self, “Hey… What was her name?”) has inherent lots of value. In a world where one may be in contact with dozens of varied persons throughout a day, a ‘paper trail’ aids one to remain memorable & can aid him network much more effectively.
Here are reasons one need to keep a printed business card on his person always:
1):- Business Cards Portray One’s Personal Brand: The style of one’s card’s design immediately influences the impression one make upon personally meeting somebody. If one is an artistic, some creative type, a bit non-traditional card in shape, content, & texture can aid emphasise the passion one put into one’s work. Similarly, business persons will require to convey strength & simple elegance. One needs to take the time to design a card that speaks about one’s personality, & show the design to a number of trusted friends & coworkers prior to finalising its look.
2):- There Is No Other Better Marketing Tool for the Money: With all of the amount spent on billboards, Facebook ads, & video marketing, it is pointless to pass up an outlet that gives direct bang-for-one’s-buck effectiveness. When one places a card into somebody’s hand, they effectively have given one permission to market to them, & they will revisit one’s brand later when they clean out their purse or pockets. The price of printing business cards pales in comparison to any other kind of advertising, & one can not beat the 100 percent ‘click through’ rate of handing a marketing tool to somebody physically. Click here to find square business card
3):- Cards Are Adaptable: Depending on one’s line of work & the motive of his card, it is possible to utilise the backside as some coupon or discount, increasing the card’s value to the holder (& the likelihood that they will begin follow-up contact). Likewise, QR codes can be printed on a card with ease, bringing any paper into the digital age. By scanning that code with a phone, one’s website or social media campaign can be accessed instantly via the physical card. Scores of QR code generators exist on the web & are simple to use.
4):- Timelessness Matters: Even if one generation starts to move away from a means of “traditional” communication, there is yet lots of value in catering to those persons who prefer such traditional means. Business cards are yet valuable (even when they are exchanged between almost techie 20-somethings), but they are clearly a necessity when one is interacting with older potential clients & employers. In few situations, not carrying a business card & relying solely on any digital contact exchanges is viewed as highly unprofessional & a sign of unpreparedness.
Furthermore, there are fringe advantages to business cards too. In some busy work or social environments, it can be hard to keep in mind each individual’s name as one mingles & converses. Exchanging of cards lets one steal a subtle glance for a reminder, letting for a warm farewell, by name, when it is finally time to part ways.