The web design business has become very competitive lately, and you need every advantage you can get to make sure that you stay ahead of the game. Aside from the quality of your work, one of the best ways that you can accomplish this is through your interactions with your clients.
Once you form a positive, personal connection, you are much more likely to get repeat business. One of the ways that you can do this is by portraying yourself as a confident web designer. To do this, you need to make sure that you avoid certain catchphrases that have become all too popular in the freelance and web building community but mean nothing to your client. In fact, according to Business Insider and Entrepreneur.com, use of these phrases can actually make you look unprofessional or cause confusion. Cut out these phrases, and use clearer and simpler ways to communicate what you actually mean.
At the End of the Day
Often times, people use the term “end of the day” to mean when the problem is resolved. If your client isn’t paying attention though, you may find yourself agreeing to finish that entire web package by the end of the day. Even if you’re a fantastic website design company, that might be too large an order. More importantly, it is not saying precisely what you mean. Instead, you should say, “when this project is finished” if that is what you mean. And if you mean that it will be done at the end of the actual day, then give an approximate time. Just don’t forget to include the time zone.
According to Psychology Today, this is one of those phrases that will cause misunderstandings and will get you in a lot of trouble eventually. An unfortunate assumption about online businesses is that they actually can be available 24/7. Just because you are working into the wee hours of the morning on your projects does not mean that you will always be available. There is nothing wrong with setting up boundaries or saying that there are certain times when you will just have to get back with them. Additionally, those clients who don’t take you seriously will assume you are just hyperbolising. When you actually tell them the times that they can get a hold of you, you will be demonstrating your professionalism as well as your integrity. If you do mean that your client can call you any time, then go ahead and say this, but be warned. Your client may take you up on it.
That’s Not in My Wheelhouse
According to Business Insider, this phrase was seen as being very unprofessional. What it’s basically trying to convey is that you are not able to do something or that it is not within your particular skill set. What your client hears is you trying to be slick. Instead, just professionally explain that this is not something that you do rather than using this phrase. If you want to make a good sales pitch, then make sure that you follow it up with information on what you can do or what you would do in that situation.