The British public. We all love a good moan, don’t we?

We complain in the winter when we’re waddling around in 6 layers or more, then summer arrives (eventually) and we are complaining that the sweltering heat is just too much.

So there is no surprise that quite a stir has occurred as H&M Sweden has unveiled the use of larger mannequins, fitted to the more natural and average shape of a woman. It has been criticised by many that these mannequins promote obesity, which has made me think, can we ever be satisfied?

In the fashion industry, there has always been controversy around the topic of size zero models. However, being a fashion student myself, is this topic ever going to be settled? When the industry does try to introduce a more realistic concept into their stores, they still get shot down by the public.

In my own experience, through working for various different companies within the industry, high street and high end fashion, I notice that press can exaggerate about the vigorous lengths that models go to in order to look the way they do, such as eating tissue paper to stall hunger, which I do hope (and pretty sure) is a load of rubbish.

Modelling and casting agencies have strict guidelines, and the health these models maintain is considered important. Having worked with a fair amount of models, they seem to eat, act and do the same as anyone else, they are naturally tall and naturally skinny women, and a model who is very much in the public at the moment to support this is Cara Delevingne. She is outgoing, and has been photographed tucking into calorific treats that all of us women like to indulge in every now and again.

We all criticise that the use of size zero models help to promote anorexia, but now we are saying that the mannequins in H&M Sweden are promoting obesity, so we need to ask ourselves, is it the fashion industry that is promoting these eating disorders, or is it us, the British public?

I hate to start controversy, but I am going to anyway. Anyone who works in the fashion industry will probably agree that there shouldn’t be a problem with using size zero models to represent their clothes. I say this because the clothes that designers make want to be embodied in good light, and to help achieve this, a skinny and tall frame needs to be used, as this is a generalised body type that can flatter most clothing.

The lifestyle and health of most models, are in great interest to well-known agencies, and like any other job, you wouldn’t do it if you didn’t enjoy it, and the same goes for the modelling industry.