As per usual, all state-side live broadcasted programmes are aired in the UK a few weeks later; pre-recorded of course. This also applies to non-live shows. But to my surprise, the 2013 MTV Movie awards was broadcasted in the UK the very next day. I watched it, and felt that it was mediocre, compared to the past years; but this is not what I am here to talk about.
My thoughts dwell upon the marketing and advertising of the show, and target audience’s influence, and input into the winners of the awards. I myself knew that if you logged onto the official MTV website (American version), you as the viewer could vote for the nominees of set categories.
This information was not advertised or marketed to the British public, and I have no idea why. Whenever I choose to visit the MTV U.S site, I am urged to switch over to the UK equivalent. I often choose not to, and find that certain information and videos are censored.
“This video is unavailable in your country.” I hate that message!
Clearly there are rules about censorship and release dates, and so on, which I completely understand. But the lack of advertising and marketing baffles me. Leading up to the awards show, I saw no advertising at all; very bizarre. Of course there must have been television adverts, without a doubt, I most definitely missed them.
As a person with a keen interest in all aspects of social media, it has come to my attention that there are a lot of award shows, and musical acts that the people of the United Kingdom are not exposed to. Recently, I stumbled across the WMA’s (World Music Awards), and found that voting is now open. Will there be any advertising about it? And will it be broadcasted to the people of the United Kingdom? Probably not.
Who is in charge of music distribution? Who decides what we receive, and what we don’t? With a lot of research, I have come across a lot of media that is not main-streamed to the British public. My question is why not?
Obviously there is a lot that I do not know about the music industry, and why we receive what we do.
So, did you cast any votes for this year’s MTV Movie awards?