What’s The Problem With Fast Fashion?

The issue of fast fashion has been becoming more prevalent around the globe. As more and more discount clothing stores open their doors, an increasing number of people are using them to supply a never ending stream of garment purchases. This is good for the companies making the clothing, but bad for the consumer and the world around them. What exactly makes fast fashion into something you should be working to avoid, though? To help you out with this, this post will be exploring this modern problem, giving you the chance to decide for yourself whether it’s worth having a cheap way to refill your wardrobe whenever you’re bored of it.



The first area is one which will make most people think twice about wearing something which has come out of the fast fashion industry. When a garment feels almost impossibly cheap, this is usually a good sign that someone will have been exploited along the way. This could be young workers being paid too little for their time, or even cases of modern slavery, and these are things which few people will be happy to be funding. You can usually figure out whether or not a company is exploiting people by reading about them online.



Materials like cotton and polyester cause quite a lot of pollution to make. This is alright when most people are only buying a few garments each year, but the combined weight of so many people buying this much each week is going to put a huge amount of strain on the environment. At a time when this is one of the key issues which faces humanity, it doesn’t make sense to be willfully damaging the planet, and this is something which everyone should keep in their minds. Some clothing companies are working to be carbon neutral, with this being a key piece of their marketing materials.



As the name suggests, fast fashion items are not only quick for people to wear, but they are also quick to make. The clothing market can be tricky with prices, though it will usually be the case that spending more on your clothing will give you far higher quality goods than spending very little. This makes it possible to keep wearing your garments before they start to lose their colour, go out of shape, or wear out, and this is something which will happen very quickly when you’re looking at a very cheap piece of clothing.



While cheap clothing companies will often copy the best designers on the market, they will never be able to offer the same wealth and variety in their designs. This is something which a lot of people won’t like, as you won’t have the choice you want, and this will make your clothing look dull and drab. Brands like Kapital take this very seriously, offering a huge amount of choice and a set of unique designs which no one else is using. Of course, though, you will have to hunt for brands like this. Far too many clothing companies are looking to copy ideas which work rather than making their own and taking a risk.


A Name

While fast fashion often revolves around companies which don’t have popular names, there will always be something very powerful about a brand. Many people undervalue this, though wearing brands can make an outfit look all the better, even if it’s just because people recognise the logos and like what they see. A brand can represent a lot of different things, and it’s worth putting them in to find examples which reflect your lifestyle and make you feel comfortable. Of course, though, at the same time, it’s always a good idea to look for brands which you’d be happy to wear for a long time. Niches can often be classified as fast fashion, even if it’s simply because they’re not likely to stay popular for a very long time, and people will stop wearing them.


With all of this in mind, you should be feeling ready to take on the challenge of abandoning fast fashion. Many people are taking this approach with their clothing, though this can be a big mistake, and the world is hurting as a result. Thankfully, though, companies a recognising this issue, and more and more are working hard to produce options which satisfy people’s style needs but will also last for a very long time. You might have to spend more on each piece, but you will get to wear them a lot more.

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